Our Values
Unwavering Integrity and Transparency
Outdoor Vocabulary
Out of Home Media Terms and their Definitions
| Face |
This is the surface area on an out-of-home media advert display where the advertising campaign is displayed. The structure may have more than one face. |
| OAAN |
Outdoor Advertising Association of Nigeria. |
| Out-of-Home |
This refers to all advertising signage found outside the home.e.g Unipole,LED displays. |
| Recce | This is a survey. It is usually performed to take account of all or some outdoor media structures. |
| Street Furniture |
These are Advertising displays, positioned close to pedestrians and shoppers for easy eye-level viewing at curbside,bus stops and so on. |
| Eight-Sheet Poster |
A standardized poster (5' x 11' copy area) placed for exposure to vehicular as well as pedestrian traffic. Frequently used in suburban shopping areas as well as point-of- purchase locales. Also used in urban areas for neighborhood coverage. |
| Cost Per Thousand - CPM | The cost of reaching one thousand potential viewers of an Out-of-Home media panel. the formula for calculation: the monthly cost divided by the circulation in thousands. |
| Counting Station |
Defined point on a street where vehicles and/or pedestrians are recorded to determine circulation. counting stations are used not only by Out-of-Home media but by federal, state and local governments. |
| Copy Area | This is the part of the image that shows the complete advert (illustrations and text) on an advert structure. |
Customer Say's
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Afromedia Plc has provided us with world class services and assisted heavily in business growth. I would recommend them to any organization willing to suceed in the Nigerian market as they are clearly the industry leader.
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we found it difficult to get the word out about our product until Afromedia came up with an out of home media campaign strategy.
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Out of home media works!! There is a visible return on investment(ROI) as we have discovered.
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Afromedia plc are truly accessible, professional,intelligent and street wise. Go Afromedia!
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Out of home is an effective means of reaching an ever elusive target audience.
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Afromedia Plc is truly the Nigerian leader in the out of home media sector.
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If I were to sum up Afromedia in one word, it would be reliability.
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They have demonstrated an immense care for the environment as can be seen in the recently embarked upon walkathon and Go Green Campaign.
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Unalloyed assurance of quality can be experienced with Afromedi Plc.
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A sincere passion for collaboration is now availabe in Afromedia Plc.
